PRESS RELEASE OCTOBER 96

Faced with the bursting European television offer and audience fragmentation, the media and advertising market increasingly requires relevant and reliable information.To respond to this need is the objective of TELEVISION 96.

Television 96: a reference tool for understanding the European Television scene.
Television 96 presents the television offer in 33 European countries and in 2 reference markets: Japan and the United States. Overall: 400 channels and 2 500 programmes ! The guide provides key figures on TV markets, main players, audience shares, top rated shows and advertising expenditure. It also describes the audiovisual scene of each market and its most recent developments. A European overview completes the country by country approach and underlines similarities and differences in terms of Television equipment, market structure, viewing habits, etc.

The CD-Rom version: the first multimedia "bible" of EuropeanTV
The CD-Rom is a user-friendly tool perfectly combining all the aspects of Television. Bringing together sound and images it enables the user to gain a perfect understanding of the European television offer: at last an audiovisual tool to communicate about television ! The CD-Rom allows the integration of complementary information on all channels (contacts, video presentation, off-voice commentary...). The user has permanent access to a data bank which integrates the complete paper version linked to an instant data search, access, and compiling programme. An Internet link has also been created giving the opportunity to use the CD-Rom as a real platform to the television WEB sites. Finally, an actor helps you to find your way through television in Europe.

A guide of the European Key Facts collection
Launched in 1993, IP’s European Key Facts collection is designed to bring together a number of guides about media and advertising: Status report on advertising and the economy, Television, Radio... This collection is developed by Peaktime on behalf of IP’s International Marketing Committee, which comprises Marketing Directors of the group’s companies in Europe.

The IP group
Sales operator since 1928, the IP group has become the first European international media sales house. Located in Central and Eastern Europe, as well as in South-East Asia, the group markets today the advertising space of 45 television channels, 77 radio stations, 10 networks bringing together 213 stations and 133 press titles in 25 countries. Thanks to the diversity of its media portfolio and its world renowned expertise, IP is the only media sales house capable of offering communications solutions perfectly adapted to the ever-changing needs of market players.

IP : one of the four business areas of Havas Intermediation
Created in January 1996, the Havas Intermediation group, owned 100% by Havas, fifth communications group in the world, brings together four distinct business areas: IP, sales operator, IP NETWORK, international sales representation network, ADWAYS, electronic information and transaction network, PEAKTIME, services provider for media.

Mipcom 96 : a trip through the European television Big Bang with Thierry Tacheny
Graduate of the Institut des Hautes Etudes des Communications Sociales, Thierry Tacheny arrived at IP in 1982. After ten years within the Belgian subsidiary where he became Deputy Managing Director in 1993, he joined the General Management team in Paris in 1994 to fill the position of Group Marketing Director. In 1996, in addition to this function, he has been named Managing Director of PEAKTIME.