We live in a highly technological market,
both what concerns our services (TV Technology) and the tools we use to
market and sell these services (IT Technology).
Facing the thechnological change taking place at ever increasing speed,
it is vital for a company to detect the new trends and tendencies :
The shelf space occupied in US university bookstores seems to me a good leading indicator for emerging technologies.
In 1994 one third of the "computer surface" was filled with books about the INTERNET.
In 1995 the Internet covered two thirds of the "computer surface", within this surface one half of the books are on the topic of the WEB.
In 1996 the Internet covers 3/4th of the "computer surface", within this surface one third of the books are on the topic WEB and one third on the topic JAVA.
Crystal ball : Trends in IT technology
Have a look at the major trends until the year 1999.
Fashion or Revolution?
Click here to download PowerPoint Presentation1 and Presentation2
The HAVAS INTERMEDIATION Web
Information Distribution
Distributed Interactive Computing
EDIFRA project
EDIPUB (EDI Publicité, French TV and radio advertising)
Document computing
OO databases
O2 one of the leaders in Object Oriented Database Management Tools
Market fragmentation
Industrialisation of processes (production, programming, broadcasting)
TopVision (visual audience analysis and programming tool)