BELGIUM


Capital: Brussels
Total population ('000): 10 130,574
Land area (km2): 30,528
Inflation rate in 96: 2.1%
GDP in 96 (millions Euro): 178 682
GDP/Inhabitants in 96 (Euro): 17 788
Growth in GDP in 96: 1.3%
Adspend in 96 (millions Euro): 1 182
Advertising expenditure (growth 96/95): + 4.7%
External value of local currency in 96: 1 Euro = BEF 39.92

'96 advertising expenditure - Breakdown by media:

TV Radio Press Outdoor Cinema
34.5% 9.3% 42.4% 12.5% 1.3%

Source: Status Report - February 97 - IP European Key Facts


Updated by Sophie Vitry 14/03/97