 |
| Capital: |
Brussels |
| Total population ('000): |
10 130,574 |
| Land area (km2): |
30,528 |
| Inflation rate in 96: |
2.1% |
| GDP in 96 (millions Euro): |
178 682 |
| GDP/Inhabitants in 96 (Euro): |
17 788 |
| Growth in GDP in 96: |
1.3% |
| Adspend in 96 (millions Euro): |
1 182 |
| Advertising expenditure (growth 96/95):
|
+ 4.7% |
| External value of local currency in 96: |
1 Euro = BEF 39.92 |
'96 advertising expenditure - Breakdown by
media:
| TV |
Radio |
Press |
Outdoor |
Cinema |
| 34.5% |
9.3% |
42.4% |
12.5% |
1.3% |
|