 |
| Capital: |
Prague |
| Total population ('000): |
10 300 |
| Land area (km2): |
78 864 |
| Inflation rate in 96: |
8.5% |
| GDP in 96 (millions Euro): |
36 060 |
| GDP/Inhabitants in 96 (Euro): |
3 501 |
| Growth in GDP in 96: |
4.8% |
| Adspend (millions Euro) in 96: |
316 |
| Advertising expenditure (96/95 growth):
|
+ 20.2 % |
| External value of local currency in 96: |
1 Euro = CZK 31.30 |
'96 advertising expenditure - Breakdown by
media:
| TV |
Radio |
Press |
Outdoor |
Cinema |
| 38.4% |
7.2% |
43.4% |
8.9% |
2.1% |
|