CZECH REPUBLIC


Capital: Prague
Total population ('000): 10 300
Land area (km2): 78 864
Inflation rate in 96: 8.5%
GDP in 96 (millions Euro): 36 060
GDP/Inhabitants in 96 (Euro): 3 501
Growth in GDP in 96: 4.8%
Adspend (millions Euro) in 96: 316
Advertising expenditure (96/95 growth): + 20.2 %
External value of local currency in 96: 1 Euro = CZK 31.30

'96 advertising expenditure - Breakdown by media:

TV Radio Press Outdoor Cinema
38.4% 7.2% 43.4% 8.9% 2.1%

Source: Status Report - February 97 - IP European Key Facts


Updated by Sophie Vitry - 14/03/97