 |
| Capital: |
Paris |
| Total population ('000): |
58 265,4 |
| Land area (km2): |
549,000 |
| Inflation rate in 96: |
1.5% |
| GDP in 96 (millions Euro): |
1 072 685 |
| GDP/Inhabitants in 96 (Euro): |
18 486 |
| Growth in GDP in 96: |
1.2% |
| Adspend in 96 (millions Euro): |
7 412 |
| Advertising expenditure (96/95 growth):
|
+ 2.5 % |
| External value of local currency in 96: |
1 Euro = FRF 6.57 |
'96 Advertising expenditure - Breakdown by
media:
| TV |
Radio |
Press |
Outdoor |
Cinema |
| 36.4% |
7.7% |
42.4% |
12.7% |
0.7% |
|