GERMANY


Capital: Berlin
Total population ('000): 81 642
Land area (km2): 356,973
Inflation rate in 96: 1.5%
GDP in 96 (millions Euro): 1 833 523
GDP/Inhabitants in 96 (Euro): 22 411
Growth in GDP in 96: 1.5%
Adspend in 96 (millions Euro): 16 670
Advertising expenditure (96/95 growth): + 3.8%
External value of local currency in 96: 1 Euro = DEM 1.93

'96 Avertising Expenditure - Breakdown by media

TV Radio Press Outdoor Cinema
21.0% 3.5% 71.1% 3.5% 1.0%

Source: Status Report - February 97 - IP European Key Facts


Updated by Sophie Vitry - 05/03/97