HUNGARY


Capital: Budapest
Total population ('000): 10 190
Land area (km2): 93,030
Inflation rate in 96: 23.0
GDP in 96 (millions Euro): 20 117
GDP/Inhabitants in 96 (Euro): 1 961
Growth in GDP in 96: 0.5%
Adspend in 96 (millions Euro): 314
Advertising expenditure (96/95 growth): + 36.6 %
External value of local currency in 96: 1 Euro = HUF 161.61

'96 Advertising expenditure - Breakdown by media:

TV Radio Press Outdoor Cinema
39.4% 10.9% 39.7% 9.7% 0.3%

Source: Status Report - February 97 - IP European Key Facts


Updated by Sophie Vitry - 14/03/97