 |
| Capital: |
Budapest |
| Total population ('000): |
10 190 |
| Land area (km2): |
93,030 |
| Inflation rate in 96: |
23.0 |
| GDP in 96 (millions Euro): |
20 117 |
| GDP/Inhabitants in 96 (Euro): |
1 961 |
| Growth in GDP in 96: |
0.5% |
| Adspend in 96 (millions Euro): |
314 |
| Advertising expenditure (96/95 growth):
|
+ 36.6 % |
| External value of local currency in 96: |
1 Euro = HUF 161.61 |
'96 Advertising expenditure - Breakdown by
media:
| TV |
Radio |
Press |
Outdoor |
Cinema |
| 39.4% |
10.9% |
39.7% |
9.7% |
0.3% |
|