INDIA


Capital: New Dehli
Total population ('000): 920,000
Land area (km2): 3,288,000
Inflation rate in 95: 9.5%
GDP in 95 (Billions Rs): 10,840
GDP/Inhabitants in 95 (in US$): 325
Growth in GDP in 95: 4.7%
Adspend in 95 (Billions Rs-Estimates): 50
Advertising expenditure (96/95 growth): 15-20%
External value of local currency in 96: 1 US$ = Rs 35.49
(Sept 96)


Source: Primetime IP - October 96