LUXEMBOURG


Capital: Luxembourg
Total population ('000): 412.6
Land area (km2): 2,586
Inflation rate in 96: 1.7%
GDP in 96 (millions Euro): 13 389
GDP/Inhabitants in 96 (Euro): 32 929
Growth in GDP in 96: 2.4%
Adspend in 96 (millions Euro): 59
Advertising expenditure (96/95 growth): + 5.6 %
External value of local currency in 96: 1 Euro = LUF 39.92

'96 Advertising expenditure - Breakdown by media:

TV Radio Press Outdoor Cinema
9.2% 17.4% 70.4% 2.2% 0.8%

Source: Status Report - February 97 - IP European Key Facts


Updated by Sophie Vitry - 14/03/97