 |
| Capital: |
Amsterdam |
| Total population ('000): |
15 424,1 |
| Land area (km2): |
41,864 |
| Inflation rate in 96: |
2.5% |
| GDP in 96 (millions Euro): |
276 504 |
| GDP/Inhabitants in 96 (Euro): |
17 927 |
| Growth in GDP in 96: |
2.5% |
| Adspend in 96 (millions Euro): |
2 366 |
| Advertising expenditure (96/95 growth): |
+ 3.3 % |
| External value of local currency in 96: |
1 Euro = NLG 2.17 |
'96 Advertising expenditure - Breakdown by
media:
| TV |
Radio |
Press |
Outdoor |
Cinema |
| 20.8% |
5.5% |
68.6% |
4.6% |
0.5% |
|