 |
| Capital: |
Warsaw |
| Total population ('000): |
38 588 |
| Land area (km2): |
312,685 |
| Inflation rate in 96: |
19.0% |
| GDP in 96 (millions Euro): |
104 805 |
| GDP/Inhabitants in 96 (Euro): |
2 715 |
| Growth in GDP in 96: |
6.0% |
| Adspend in 96 (millions Euro): |
748 |
| Advertising expenditure (96/95 growth):
|
+ 50 % |
| External value of local currency in 96: |
1 Euro = PLN 3.38 |
'96 Advertising expenditure - Breakdown by
media:
| TV |
Radio |
Press |
Outdoor |
Cinema |
| 49.3% |
9.0% |
34.2% |
7.4% |
0.1% |
|