PORTUGAL


Capital: Lisbon
Total population ('000): 9 371
Land area (km2): 92 072
Inflation rate in 96: 3.7%
GDP in 96 (millions Euro): 54 311
GDP/Inhabitants in 96 (Euro): 5 796
Growth in GDP in 96: 3.2%
Adspend in 96 (millions Euro): 417
Advertising expenditure (96/95 growth): + 3.9%
External value of local currency in 96: 1 Euro = PTE 195,8

'96 Advertising expenditure - Breakdown by media:

TV Radio Press Outdoor
61.9% 7.2% 24.5% 6.4%

Source: Status Report - February 97 - IP European Key Facts


Updated by Sophie Vitry - 14/03/97