 |
| Capital: |
Bratislava |
| Total population ('000): |
5 500 |
| Land area (km2): |
49,036 |
| Inflation rate in 96: |
8.0% |
| GDP in 96 (millions Euro): |
8 124 |
| GDP/Inhabitants in 96 (Euro): |
1 467 |
| Growth in GDP in 96: |
7.0% |
| Adspend in 96 (millions Euro): |
69 |
| Advertising expenditure (96/95 growth):
|
+ 9.9% |
| External value of local currency in 96: |
1 Euro = SKK 34.59 |
'96 Advertising expenditure - Breakdown by
media:
| TV |
Radio |
Press |
Outdoor |
Cinema |
| 34.2% |
10.8% |
46.7% |
7.5% |
0.8% |
|