SPAIN


Capital: Madrid
Total population ('000): 39 433,9
Land area (km2): 504 782
Inflation rate in 96: 3.9%
GDP in 96 (millions Euro): 336 470
GDP/Inhabitants in 96 (Euro): 8 533
Growth in GDP in 96: 2.3%
Adspend in 96 (millions Euro): 3 699
Advertising expenditure (96/95 growth): + 2.7 %
External value of local currency in 96: 1 Euro = ESP 163.14

'96 Advertising expenditure - Breakdown by media:

TV Radio Press Outdoor Cinema
38% 9.7% 46.8% 4.6% 0.8%

Source: Status Report - February 97 - IP European Key Facts


Updated by Sophie Vitry - 14/03/97