 |
| Capital: |
Madrid |
| Total population ('000): |
39 433,9 |
| Land area (km2): |
504 782 |
| Inflation rate in 96: |
3.9% |
| GDP in 96 (millions Euro): |
336 470 |
| GDP/Inhabitants in 96 (Euro): |
8 533 |
| Growth in GDP in 96: |
2.3% |
| Adspend in 96 (millions Euro): |
3 699 |
| Advertising expenditure (96/95 growth): |
+ 2.7 % |
| External value of local currency in 96: |
1 Euro = ESP 163.14 |
'96 Advertising expenditure - Breakdown by
media:
| TV |
Radio |
Press |
Outdoor |
Cinema |
| 38% |
9.7% |
46.8% |
4.6% |
0.8% |
|