SWITZERLAND


Capital: Berne
Total population ('000): 7 006,8
Land area (km2): 41 293
Inflation rate in 96: 1.0%
GDP in 96 (millions Euro): 209 549
GDP/Inhabitants in 96 (Euro): 30 071
Growth in GDP in 96: - 0.4%
Adspend in 96 (millions Euro): 2 024
Advertising expenditure (96/95 growth): - 4.1%
External value of local currency in 96: 1 Euro = CHF 1,64

'96 Advertising expenditure - Breakdown by media:

TV Radio Press Outdoor Cinema
9.7% 2.7% 73.6% 12.9% 1.1%

Source: Status Report - February 97 - IP European Key Facts


Updated by Sophie Vitry - 14/03/97