TURKEY


Capital: Ankara
Total population ('000): 61 549
Land area (km2): 780 576
Inflation rate in 96: 84.9%
GDP in 95 (trillionsTRL): 7 635
GDP/Inhabitants in 95 (TRL): 124 047 507
Growth in GDP in 96: 7.0%
Adspend in 96 (millions Euro): 3 310
Advertising expenditure (96/95 growth): + 142.2%
External value of local currency in 96: 1 Euro = TRL 82157

'96 Advertising expenditure - Breakdown by media:

TV Radio Press
76.7% 0.2% 23.2%

Source: Status Report - February 97 - IP European Key Facts


Updated by Sophie Vitry - 14/03/97